Typographic Animated Poster Series
Typographic Animated
Poster Series
This is a project I completed for a typography course, where we had to choose three words based on emotions/vibes and
animated them based on what they represented. I chose the words: Ashamed, Creepy & Cruel. (I had Halloween on the
mind…). I thought it would be fun to animate the physicality these emotions bring by utilizing colour, aspect ratios, fonts,
etc… I went through the process of researching & moodboards type trials, font trials, story-boarding, sketching and colour
palette selection for each of the animations.
This is a project I completed for a typography course, where we had to choose three words based on emotions/vibes and animated them based on what they represented. I chose the words: Ashamed, Creepy & Cruel. (I had Halloween on the mind…). I thought it would be fun to animate the physicality these emotions bring by utilizing colour, aspect ratios, fonts, etc… I went through the process of researching & moodboards type trials, font trials, story-boarding, sketching and colour palette selection for each of the animations.
This is a project I completed for a typography course, where we had to choose three words based on emotions/vibes and animated them based on what they represented. I chose the words: Ashamed, Creepy & Cruel. (I had Halloween on the mind…). I thought it would be fun to animate the physicality these emotions bring by utilizing colour, aspect ratios, fonts,
etc… I went through the process of researching & moodboards type trials, font trials, story-boarding, sketching and colour palette selection for each of the animations.
Ashamed—16:9 Ratio
This was the most challenging of the animations to complete. due in part to the word having so many letters, and
attempting to convey such a specific emotion within a very short time frame. I decided to utilize the space by
assigning each letter a unique set of movements. By doing so, I can use the combining effects of each character
to give the whole word its emotion. I aimed for the feeling of wanting to hide away and the drop from your chest
to the stomach that shame gives. I also utilized a palette change for the tone shift to contrast ease and unease.
This was the most challenging of the animations to complete. due in part to the word having so many letters, and attempting to convey such a specific emotion within a very short time frame. I decided to utilize the space by assigning each letter a unique set of movements. By doing so, I can use the combining effects of each character to give the whole word its emotion. I aimed for the feeling of wanting to hide away and the drop from your chest to the stomach that shame gives. I also utilized a palette change for the tone shift to contrast ease and unease.
Creepy—9:16 Ratio
This animation is my favourite, I .love the colour palette and font choice. Gurkner was THE perfect fit for this concept.
I gained the idea of adding eyes to the letters during my sketching phase. I wanted to make them look like unique
shaped ghosts that come alive once night falls. It was a bit challenging to ensure that the animation was looping, due
to all the characters having their own independent movements but I think I succeeded by having each one look like its
settling in for the night near the end of the animation.
This animation is my favourite, I .love the colour palette and font choice. Gurkner was THE perfect fit for this concept. I gained the idea of adding eyes to the letters during my sketching phase. I wanted to make them look like unique shaped ghosts that come alive once night falls. It was a bit challenging to ensure that the animation was looping, due to all the characters having their own independent movements but I think I succeeded by having each one look like its settling in for the night near the end of the animation.
This animation is my favourite, I .love the colour palette and font choice. Gurkner was THE perfect fit for this concept. I gained the idea of adding eyes to the letters during my sketching phase. I wanted to make them look like unique shaped ghosts that come alive once night falls. It was a bit challenging to ensure that the animation was looping, due to all the characters having their own independent movements but I think I succeeded by having each one look like its settling in for the night near the end of the animation.
Cruel—4:5 Ratio
This was the word that was the hardest to choose a font for (Solvent - Regular). A lot of the other fonts in the trial had
one of two problems; it seemed more fitting for a word like creepy/spooky, or were too elaborate. I considered using a
black-letter font as I was thinking of classic horror novels (Dracula, Frankenstein, etc…), but I considered really thinking
about the definition of cruelty which led me to the addition of the smiley face/character.
This was the word that was the hardest to choose a font for (Solvent - Regular). A lot of the other fonts in the trial had one of two problems; it seemed
more fitting for a word like creepy/spooky, or were too elaborate. I considered using a black-letter font as I was thinking of classic horror novels (Dracula, Frankenstein, etc…), but I considered really thinking about the definition of cruelty which led me to the addition of the smiley face/character.
This was the word that was the hardest to choose a font for (Solvent - Regular). A lot of the other fonts in the trial had one of two problems; it seemed more fitting for a word like creepy/spooky, or were too elaborate. I considered using a black-letter font as I was thinking of classic horror novels (Dracula, Frankenstein, etc…), but I considered really thinking about the definition of cruelty which led me to the addition of the smiley face/character.
