TAZO Tea—2D & 3D Packaging
This is an exercise where I thought of this scenario: Tazo tea has launched 3 new flavours of tea blends and
elected to make labels for the new tea collection. Following the success of these flavors & feedback from
consumers sharing adoration for the aroma of the blends, Tazo elected to create Tazo-Scented Incense cones
(inspired by the 3 new flavours) that required their own packaging. I designed the 2D & 3D packaging for
both of these launches.
Tazo tea has launched 3 new flavours of tea blends and elected to make
labels for the new tea collection. Following the success of these flavors &
feedback from consumers sharing adoration for the aroma of the blends,
Tazo elected to create Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging. I designed the 2D & 3D
packaging for both of these launches.
Tazo tea has launched 3 new flavours of tea
blends and elected to make labels for the new tea
collection. Following the success of these flavors &
feedback from consumers sharing adoration for the
aroma of the blends, Tazo elected to create
Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging.
I designed the 2D & 3D packaging for both of
these launches.
2D Packaging—Labels
Tazo Tea has decided to start a new flavour collection—Organic Zen Aromatic Teas. They decided that instead
of using cardboard or paper boxes to store the tea, they wanted to store them loose-leaf in reusable containers
for sustainability and I was tasked to design 2D labels for the containers.
Tazo tea has launched 3 new flavours of tea blends and elected to make
labels for the new tea collection. Following the success of these flavors &
feedback from consumers sharing adoration for the aroma of the blends,
Tazo elected to create Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging. I designed the 2D & 3D
packaging for both of these launches.
Tazo tea has launched 3 new flavours of tea
blends and elected to make labels for the new tea
collection. Following the success of these flavors &
feedback from consumers sharing adoration for the
aroma of the blends, Tazo elected to create
Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging.
I designed the 2D & 3D packaging for both of
these launches.
3D Packaging—Single & Family Packs
3D Packaging—Single &
Family Packs
These are the designs for Tazo Incense—For sustainability, I decided to make the single and family packs
work together by having the single packs be individual cone scents in matchbox style boxes that fit into
a telescoping box that can hold 3 boxes. 3 for each scent so the family pack is a better bargain. It was challenging
but rewarding to make incense packaging that matched the branding of my labels, but I think I succeeded.
Tazo tea has launched 3 new flavours of tea blends and elected to make
labels for the new tea collection. Following the success of these flavors &
feedback from consumers sharing adoration for the aroma of the blends,
Tazo elected to create Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging. I designed the 2D & 3D
packaging for both of these launches.
Tazo tea has launched 3 new flavours of tea
blends and elected to make labels for the new tea
collection. Following the success of these flavors &
feedback from consumers sharing adoration for the
aroma of the blends, Tazo elected to create
Tazo-Scented Incense cones (inspired by the 3 new
flavours) that required their own packaging.
I designed the 2D & 3D packaging for both of
these launches.
